Customer Stories
Alice
June 16th, 2023
Background
Alice is an intimate, 75-seat restaurant and lounge serving Pan-Asian shared plates, which offers a truly unique and captivating dining experience in the heart of Dallas. Step into a world where flavors from across the Asian continent converge, creating an exquisite tapestry of tastes that delight and inspire the palate. The menu at Alice is a culinary journey through the diverse and rich tapestry of Pan-Asian cuisine. Each dish is a work of art, thoughtfully curated to blend traditional recipes with contemporary twists, resulting in an explosion of flavors that leave guests mesmerized and eager for more.
Campaign
Alice used On Touch Go in order to restaurant-goers nearby. Alice is located in a corner of a street that is easy to overlook. By using On Touch Go Alice benefited from the brand awareness and saw an increase in foot traffic. The video ad showcased the restaurant's unique atmosphere and some of their most popular food and drink items.
Goal
- Store Visits
Approach
- Video based ad
- QR code that directs passengers to their website to book a reservation
- Geofence and target ads in restaurant / bar areas at peak hours
Results
- 18,000+ impressions
- 1,500+ screen interactions
- Nearly 2% of viewers exposed to the ad visted in the same trip
- Alice saw an increase in foot traffic, URL visits, and 280% ROAS
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