Customer Stories
Skiplagged
May 14th, 2021
Background
Skiplagged is a popular online travel platform that has gained notoriety for its unique and innovative approach to finding affordable flight deals. Unlike traditional travel search engines, Skiplagged focuses on uncovering "hidden city" flights, which are flights with layovers at the traveler's desired destination but are often cheaper than direct flights to that location. By taking advantage of these hidden city routes, travelers can save significantly on airfare costs.
Campaign
Skiplagged used On Touch Go in order to reach travel and tourism audiences. 37 percent of air travelers use rideshare to and from the airport (HNTB survey). Skiplagged benefited by being able to reach a niche audience of consumers in the most relevant location possible where their app would be utilized.
Goal
- Mobile Engagement - Get passengers to visit a dedicated campaign URL on their phones and download the mobile app
Approach
- Image based ad
- Dedicated URL for conversion tracking
- Offer $10 as an incentive
- Geofence and target ads in airport areas
- Contextual messaging with humor
Results
- Skiplagged saw a lift in url visits and mobile app downloads
Copyright © 2024 On Touch Go. All rights reserved.