Customer Stories
Velvet Taco
June 16th, 2023
Background
Velvet Taco is a popular and innovative fast-casual restaurant chain known for its creative and eclectic approach to tacos. With multiple locations across the United States, Velvet Taco has garnered a devoted following of food enthusiasts seeking a unique and flavor-packed dining experience. At Velvet Taco, traditional taco boundaries are pushed, and culinary boundaries are explored with an exciting fusion of global flavors. The menu features an enticing selection of tacos that cater to diverse palates, combining unexpected ingredients and unconventional combinations to create taste sensations unlike any other.
Campaign
Velvet Taco used On Touch Go in order to reach restaurant-goers nearby. Velvet Tacos video ad showcased three of the most popular menu items and the atmosphere of their venue. Velvet Taco benefited from being top-of-mind by reaching consumers during peak hours like lunch and dinner in areas in which they have a physical location or offer food delivery to.
Goal
- Brand Awareness
Approach
- Video based ad showcasing popular menu items
- Geofence and target ads in relevant neighborhoods during business hours
Results
- Velvet Taco saw an increase in foot traffic, delivery orders, and URL visits
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